Agents are always on the prowl for the next story and that means leaving their emails behind for four days of the year and flocking to Twitter where writers of every genre come together for one great event: #PitMad. An all out battle to get an agent by having the best pitch on Twitter.

Is #PitMad Right For Me?

While selling your book on Twitter is a fairly major departure from the usual stance of emailing or mailing your query, #PitMad is a faster way to gain attention (and sometimes rejection). It’s helpful if you want to see what’s popular right now and what your dream agent is looking for. #PitMad is a community event and while you may not get the response you wanted, it’s a great way to get your name out in the community and network with other writers in your genre.

How Do I Join #PitMad?

Any unagented person with a ready to go manuscript can participate providing that they have a Twitter account. On the day in question, #PitMad starts promptly at 8 A.M. and ends at 8 P.M. Eastern Time.

What Are The Rules?

The rules for #PitMad are simple. While staying within Twitter’s word limit, writers put out their queries and use the appropriate tags to get attention from agents and editors alike. Fellow writers may retweet posts but not like them. Liking a tweet is reserved for agents only. Everyone is encouraged to retweet posts to help out their fellow writers and comment on posts with advice on how to really make that PitMad submission shine.

How Do I Create a Pitch?

The hardest part of PitMad isn’t timing your tweets or figuring out the best tags to use to garner the most attention but trying to sum up your work in less than 140 characters this includes the necessary #PitMad tag. There are two ways to form a pitch.

  1. When X has (action,tragedy, moment of weakness, etc.), they must X (fix problem, escape, fight, etc) before (the stakes of failing to do so)
  2. X finds themselves in (danger, new world, crazy shenanigans) they must (stop an evil wizard, save the world, rescue lost princess) to (solve the problem)

Any of these styles will you help form your pitch. How you decide to do it is strictly up to you.

Additional Hints to Help You

When designing your pitch, keeps this in mind:

Do Not Craft Pitch Day Of

This is a rookie mistake. Your pitch will be seen by agents, editors, and everyone else in the community, why hurt yourself by not taking the time to create that perfect pitch?

Do Not Bog Down On Details

Do we need to know that your character has brown eyes or likes listening to Elton John? Unless it pertains to the plot, cut it out. At the same time, feel free to spoil the book for us. You have such limited space that the big details of the book matter like your character being a lost princess, finding out the guy they’re dating is a serial killer, or dying.

Use The Appropriate Tags

When an agent or other industry professional clicks on the #OWN or the #POC tag, they expect that the writer is in fact part of the #OWN or #POC. If they see a pitch for a biography on George Washington written by a white professional, that won’t fly over well. Sub-tag categories are there are a reason. They’re to help agents cut down on the massive influx of pitches and to find what they’re looking for. Don’t clog up the tags by picking the one you think will help get your pitch some attention.

Additional Resources


35-word and Twitter pitch simplified

PitMad Success Stories

Pitching…From Elevator to Twitter

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